Wednesday, April 26, 2006

 
I have invented some euphemisms for my company and its products. This was necessary because my company requires that anything put on the internet be done "blind" without stating the company name or any of its trademarked product names. I don't necessarily agree with the proliferation of euphemisms on the internet but it was suggested by a company representative as being an acceptable method. And it can be fun as well, because the internet embraces all kinds of unusual approaches to marketing.

The euphemisms that I have invented are as intuitive as possible bearing in mind that this is first of all a truly a great company which I represent. I have elected to call the company WunderWoRx (because WonderWoRx was taken) and in keeping with this same concept WunderWoRx produces products which I have elected to call CleanAirWoRx , CleanWaterWoRx , VentilationWoRx, LaundryWoRx and anticipating the release of another new product, VacuumWoRx . I have created websites for each of these names and I will keep them current on the latest information from WunderWoRx.

WunderWoRx announced the release of LaundryWoRx on May 1, 2006. At that time the first production run has already been sold out to holders of LaundryWoRx certificates. Many business owners purchased these certificates during a promotion that crisscrossed the United States and Canada. Each certificate entitles the bearer the right to purchase a LaundryWoRx at the wholesale price which at the time was not set. If you are lucky enough to order a LaundryWoRx from a business owner who purchased a number of certificates, you will be able to take shipment on a LaundryWoRx the first week of May and be able to wash without detergent by the second week in May.

Beta testers of the LaundryWoRx have reported that although there was some concern that the technology of the LaundryWoRx could potentially harm the elastic in certain types of clothing, the tests have shown that after a large number of loads through the system there appears to be no adverse effect on elastic, rubber, or similar substances that were washed using the technology. It is known that ozone will cause rubber and similar substances to break down over time and that the LaundryWoRx technology does produce some ozone, but apparently the level of ozone produced by the LaundryWoRx does not have any appreciable effect on clothing containing these compounds.

The precursors of the LaundryWoRx technology used much larger percentages of ozone and these machines were used to wash only laundry that did not contain elastic or rubber compounds. The percentages of ozone were large enough to not only damage laundry containing these compounds, but also the laundry machines themselves. Thus the previous technology required the invention of washing machines that did not have any rubber hoses, seals or other parts that would deteriorate under ozone exposure. One of the great advances of the LaundryWoRx technology is that it is a separate unit that can be used with any washing machine. This means that you do not have to go to the expense of buying a washing machine to take advantage of the LaundryWoRx technology and if you get a new washing machine you will still be able to take advantage of the LaundryWoRx technology.

If you would like a LaundryWoRx from the first production run, please sign up on the WashWithoutDetergent website.

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